Menu Changes – Ramen Shack NYC

Beginning Monday September 17, 2018.

Some might say my menu is too big, but I say it still needs to be bigger.

First and foremost, I am a fan of ramen and I like to copy styles that I’ve tried in the past–mostly the styles we can’t get here in New York. Hate it or love it, you’ll always have something else to come back and try.

On the new B-side will be the weekday specials. Tsukemen Tuesdays and Iekei Wednesdays have played a special role for awhile now so I thought I’d challenge myself and have a special bowl for everyday of the week (excluding weekends but who knows?? I may have leftovers). This is going to be fun. Forgive me if we crash and burn. Haha.

A few items (Tsukune Chicken Ramen Burger and Mini Rice Dishes) may or may not be available the first week, so I guess we can call this a soft run. (If you’re lucky, I could make you my guinea pig.)

Made in NYC

We made it! Slowly, we will get bigger and better. It’s not easy running 3 different companies at the same time but all 3 are necessary for my vision. Fear of failure is always imminent (for I have failed on many occasions), though I’ve always seemed to struggle for the right reasons with some force of luck managing to pick me up. I still don’t know what the future holds, but it’s there…I feel it.

https://madeinnyc.org/company/shimamoto-noodle-inc/

The ramen yin and burger yang

For years, Ramen Burger has been my prize creation. For years, Ramen Burger has been its own dominant force in the summer. For years, Ramen Burger’s dominance would dissipate in the winter. For years, FIVE years, we waited for it to be summer.

They said we needed to act fast and cash in on the attention. I said we needed to be more patient and build a foundation. They said the hype was luck and would die fast and short. I said the hype was bred to live slow and long.

We missed out on opportunity. We didn’t act fast enough. We let them copy us. We are the losers.

I am still here. I put in 80 hours when everyone else was putting in 40. I tried to stay true to my prophecy.

Yet, I am not a success and still one step from failure.

But for what it’s worth, Ramen Shack has become the perfect complement to Ramen Burger. As I had imagined it would.

Five years later, Ramen Shack has matched the monthly sales of Ramen Burger, albeit in the middle of summer. Yes Ramen Shack is open more days and 50 times more work to maintain, but inside I feel like we are finally making progress.

I can’t wait for it to be winter.